BCS | Otrum - Enterprise

Otrum Enterprise

Designed for humans

An Original Idea in a Market of Clones
We call it the “Live UI,” because it does not take your guests away from their TV programmes. It provides an overlay that blends seamlessly with the live TV that guests are watching. This allows the guests to see their shows uninterrupted and simultaneously explore the information and services on offer in the system. viewing.

Otrum Enterprise is unique among its competitors in many aspects. But for your guests, the biggest difference is the user interface they interact with.

Open Standards
Information such as real-time weather forecasts, airline departure times, advertising, tourist information and hotel information can all be sourced from the web. The content makes its way to the guests from online servers and offers a constant supply of fresh information.

Built on XML/HTML5 web standards, we use services and information available on the web and present them to your guests in a responsive format that suits the TV. This eliminates the need to use a cumbersome keyboard.

Created by Experts, Tested by People
With 27 years in the business, we have seen plenty of good ideas falter because of a failure to recognise the basics of designing a user interface (UI) for TV. The Live Interface is designed by experts with years of experience in the industry. Furthermore our UI has been tested by independent experts to make sure it provides the best possible user experience.

Cloud-based advertising tool

Targeted Advertising
+Advertising is a cloud based tool that lets you publish on-screen ads to your customers. It works across properties if you are a chain and it has detailed feedback and targeting options which allow you to send one group of ads to your business travellers and a different one to a family on vacation.

+Advertising lets you control when, what and where ads are displayed. It even integrates with data like occupancy rates from your PMS system, and is able to utilize this to further target your ads. You can, for instance, advertise your restaurant when your occupancy is low and your in-room dining and entertainment when occupancy is high.

Given this set of tools, you can create campaigns that make sense for you and your specific situation. And since there is only a flat fee to pay, there is no reason to not implement anything you want.

+Advertising reaches across all your guest rooms and not only those with Enterprise, it is fully compatible with Otrum Evolution.

Measure and Tweak
+Advertising comes with a module within +Knowledge, with fully featured statistics that can tell you exactly how many times an ad has been shown, how many people have “clicked through” and much more. These are vital tools if you have plans of monetizing your advertising platforms by including ads from 3rd parties.

Display Modes
Your ads can be displayed on an all the system pages (two per page, one interactive and one passive) and on live TV in the form of a banner ad that pops up on the bottom of the screen.

Otrum Evolution

Otrum evolution is a guest focused entertainment platform, offering centralised marketing possibilities for effective guest communication. perfect picture quality in every room, thanks to a fully digital implementation of iptv and dvb-c.High Definition
With integration to leading LCD displays, Otrum is able to offer superior High Definition (HD) viewing content for the guests, including broadcast TV channels, and a leading catalogue of on demand titles.

Marketing Module
A web centric portal, finally giving the brand managers and CRM specialists the tool they have been missing within their Interactive TV solutions. The industry's simplest portal for building and managing communication campaigns to hotel guests. Profile oriented communication allows tailored marketing solutions for hotels, brands and chains.

User Friendly
The Otrum user interface is easy to use, intuitive and can be easily branded to fit the hotel or chain. The user interface is matched to dedicated Otrum Remote controls and which are custom designed to fit the needs of hotel guests.

http://www.otrum.com/?nid=15400

Otrum is a leading provider of interactive TV solutions and content to the hospitality industry.

The company develops and supplies total solutions, consisting of hardware, software, TV channels, movies and guest broadband solutions. Otrum has partnerships with leading LCD vendors, to ensure full integration of in-room services, and powerful deployments of digital signage applications.

With ground-breaking products such as Otrum Enterprise, Otrum offers a HD-Ready digital end-to-end solution based on IP technology and MPEG streaming. Perfect picture quality in every room is achieved via Ethernet or Coax networks.

Founded in 1985, Otrum is headquartered in Norway and operates through wholly-owned sales offices and an established network of alliance partners for worldwide coverage. Otrum has established frame agreements with leading chains throughout all areas of operation, and is committed to continuously deliver innovative and creative solutions in-line with the needs of the hospitality industry.

http://www.otrum.com